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YUM! $15 for a Kids' Cupcake Decorating Class at The Cup ($29 value)

YUM! $15 for a Kids' Cupcake Decorating Class at The Cup ($29 value)

This delicious deal is a fun and sweet activity for Father's Day or a group of friends! Enjoy yummy cupcakes while creating mini dessert masterpieces. (ages 4 and up) with Today’s Scoop: CLICK HERE TO PAY ONLY $15 for a kids' cupcake decorating class at The Cup – a new Gourmet Cupcake cafe in Brookhaven ($29 value).

THIS EXCLUSIVE DEAL ENDS SUNDAY, JUNE 5TH AT MIDNIGHT

ScoopMama.com brings you the Insider Deals on Local Family Fun! We offer our subscribers unbeatable family-friendly deals with savings of 40-75% off kid-friendly activities, stores, restaurants, services and more. Please sign up today to get the Inside Scoop (its free to join).

$125 for silky smooth hair without toxic chemicals! ($200 value)

$125 for silky smooth hair without toxic chemicals! ($200 value)

We all know how hot and humid the summer is in Atlanta. For those Mamas who want to tame the frizzies, don't miss Today's Scoop! CLICK HERE TO PAY only $125 to protect your locks with the hottest new advance in hair straightening, a Pravana Perfection SmoothOut™ at Legally Blonde Salon, inside the Salon Avenue Suites in Kennesaw ($200 value).

THIS EXCLUSIVE DEAL ENDS MONDAY, MAY 30TH AT MIDNIGHT

Vicente is Joining Us – Will You?

In September 2010, the Corporate Executive Board hosted its inaugural Finance and Strategy Summit in Washington, DC, welcoming hundreds of senior executives to discuss the challenges facing them as the economy moved from recession to slow growth.

Due to the success of the first meeting, we are expanding the series and hosting an event especially tailored for UK and European executives.  Please join us on 5-6 October in London for our 2011 Finance and Strategy Summit, and contact me for more detail.

Toss your ugly diaper bag! $20 = $40 worth of chic bag organizers from PishPosh Mommy

Toss your ugly diaper bag! $20 = $40 worth of chic bag organizers from PishPosh Mommy

Summer is here! Time to switch out your heavy winter bag for straw totes, lightweight hobos and cute beach bags. Oh wait, you have diapers, wipes and soaking wet bathing suits to lug around. Stay chic while carrying all your baby's necessities with Today's Scoop: CLICK HERE TO PAY $20 for $40 worth of stylish PishPosh Mommy products.

THIS EXCLUSIVE DEAL ENDS THURSDAY MAY 26TH AT MIDNIGHT!

ScoopMama.com brings you the Insider Deals on Local Family Fun! We offer our subscribers unbeatable family-friendly deals with savings of 40-75% off kid-friendly activities, stores, restaurants, services and more. Please sign up today to get the Inside Scoop (its free to join).

Writing Tips - Small business advice

Writing Tips - Small business advice

Being Newsworthy

For an announcement to be considered newsworthy it must have a broad, general interest to the target audience and a strong news angle (e.g. material information, new development,drama, human interest, local angle, consequence, etc.). In addition, your release needs to be written in a journalistic, rather than marketing style. It should be objectively written as though a reporter were writing the story for you. Most importantly, your release needs to "inform" people, NOT just sell them something.

Headline Formats

In most cases your headline is the first thing an editor sees when reviewing your release. An effective headline can make the difference between an editor covering your story or hitting the delete button. To create an effective headline consider the following points:

    * Limit your headline to no more than one line.

Add some personality to dessert! $10 = $20 worth of Edible Cupcake Toppers from Cake Sugar Designs

Add some personality to dessert! $10 = $20 worth of Edible Cupcake Toppers from Cake Sugar Designs

Today's Scoop has the perfect treat for your next celebration: CLICK HERE TO PAY $10 FOR $20 worth of edible, adorable and personalized cupcake toppers from Cake Sugar Designs.

THIS EXCLUSIVE DEAL ENDS TUESDAY MAY 24TH AT MIDNIGHT!

ScoopMama.com brings you the Insider Deals on Local Family Fun! We offer our subscribers unbeatable family-friendly deals with savings of 40-75% off kid-friendly activities, stores, restaurants, services and more. Please sign up today to get the Inside Scoop (its free to join).

$30 = 30 minute Photo Session + 3 High Res Images at Cl!x Portrait Studios in Marietta ($105 value!)

$30 = 30 minute Photo Session + 3 High Res Images at Cl!x Portrait Studios in Marietta ($105 value!)

Father's Day is around the corner. It is time to put some updated portraits of the kiddos on Papa's desk. No need to break the bank or spend hours chasing them around the playground trying to get the perfect shot. With Today’s Scoop, we've got a picture perfect deal for you! CLICK HERE TO PAY ONLY $30 for a 30-minute in-studio session PLUS 3 high-res digital images at Cl!x Portrait Studios in Marietta ($105) value.

THIS EXCLUSIVE DEAL ENDS THURSDAY, MAY 19TH AT MIDNIGHT!

ScoopMama.com brings you the Insider Deals on Local Family Fun! We offer our subscribers unbeatable family-friendly deals with savings of 40-75% off kid-friendly activities, stores, restaurants, services and more. Please sign up today to get the Inside Scoop (its free to join).